Pay for plays, not impressions.
0 Est. Listens
1
Select your show
2
Pick Episodes
3
Set Strategy

Your episode, inside the articles they read.

A playable episode of your show, placed inside premium articles your target audience is already reading. You only pay when they press play.

Book a 15-min call
  • Streams from your own feed, counts in your analytics
  • Contextual targeting by topic, demographic, publication
  • Live in 48 hours, paused or resumed any time
Available in
  • The Australian
  • Australian Financial Review
  • The Sydney Morning Herald
  • The Daily Telegraph
  • news.com.au
  • Crikey
  • The New York Times
01 TARGET

Target your audience

Choose a global or local audience for your podcast promotion. Target by demographics, income, interests, categories, and even specific publications.

Audience targeting
02 PLACE

Align with relevant content

We embed your podcast episode directly within premium articles and websites, placed alongside relevant content where readers can instantly press play.

Premium editorial placement
03 LISTEN

Convert readers to listeners

Your audio streams directly from your podcast feed, just like a Spotify play. Every listen is recorded, while giving readers the option to continue the full episode.

Convert readers to listeners
04 TRACK

Track performance directly

Every play streams directly from your RSS feed. It lands in the same analytics dashboard you already use, so the campaign is measurable from day one.

Track performance
Why it works

Listeners stream directly from your RSS feed, meaning every play is tracked inside the same hosting dashboard you already use.

  • Counted natively by your podcast host
  • Visible in Apple Podcasts Connect & Spotify for Podcasters
  • Per-episode breakdown & CSV export
Hosting analytics dashboard showing real plays
Client results
0%Increase vs. average downloads
0k+Downloads delivered
0+Shows produced by Pro Podcast

Pay for verified plays, not impressions.

You only pay when someone chooses to listen. Every impression that doesn't convert still builds free awareness.

Premium editorial placement
Ad impressions delivered
49,500
Shown across premium editorial pages
Verified plays charged
1,100
A listener clicked play, recorded in your hosting analytics
Episode budget
A$ 500 AUD +GST
A$100A$8,000
Total cost (incl. 10% GST)$550 AUD
AudiencePrecision Targeting
Episodes selected1 episode
Frequently asked

Questions, answered.

Everything you need to know about how a campaign with Pro Podcast actually runs.

How are the plays verified?
Every campaign runs through IAB-certified ad serving infrastructure, so each listen is measured against industry-standard audience verification, not internal counters.
How do I see results?
Plays land directly in your podcast feed and your hosting analytics, same place every other listen counts, no separate dashboard or lock-in.
What does it look like?
The placement features your podcast artwork with built-in CTAs to Apple Podcasts and Spotify. You can customise the creative to match your brand if you'd like a different treatment.
Is this brand safe?
Yes, the network is purpose-built for brands and creators. Every placement is vetted, and your show won't appear alongside controversial, low-quality or off-tone content.
How long does it take?
Maximum 24 hours to launch, often sooner. Once your campaign is live, plays start flowing into your hosting analytics straight away.
Who runs my campaign?
Your campaign is personally managed by Darcy Milne, founder of Pro Podcast. You'll have a direct line for setup, optimisation and reporting throughout.

Your story deserves
the right audience.

Launch a campaign in minutes. No contracts, no minimums.

No lock-in commitment